Xtreme Aquatic Foods, Inc. MAP Policy

Xtreme Aquatic Foods, Inc “Xtreme” is focused on maintaining high margins for our distribution network. In recognition of the investment in time and resources required for our high-quality resellers to provide the level of customer service and product knowledge expected from our customers, Xtreme is committed to enforcing policies which allow our resellers to maintain high profit margins through the sale of our products. Xtreme has an established Minimum Advertised Price (MAP) Policy that all Resellers must follow for the advertising and marketing of our products. All Xtreme Resellers must agree to the terms and conditions of the following MAP Policy.

MAP Policy Guidelines for Xtreme Products

MAP pricing for all Xtreme products is our current MAP price found on the catalog page. All advertised prices must be at or above MAP for all Xtreme retail products. Resellers are not required to list prices in advertising. If a price is listed in an advertisement it must be at or above MAP. Other statements such as “call for price” or “call for quote” are acceptable and permitted.

Resellers are also responsible for ensuring their Xtreme pricing is at or above MAP on internet search engines. Resellers are free to set the actual resale price of any product as long as it is at or above MAP price taken from the most recent publication of the MSRP price list. Xtreme’s MAP policy for all Xtreme products applies to advertising placements including. but not limited to, print ads (inserts, magazines, newspapers, catalogs, mail order catalogs, etc.), broadcast (radio and TV), direct mail, faxes, internet placement with third parties (banner ads, broadcast emails, destination pages, third-party sites), internet placements on resellers own website, and any flyers, posters or coupons.

From time to time, Xtreme may permit resellers to advertise MAP Products at prices lower than the MAP price. In such events, Xtreme reserves the right to modify or suspend the MAP price with respect to the affected products for a specified period of time.

Pricing Statements

Xtreme’s MAP Policy does allow resellers to omit pricing entirely from advertisements and/or advertisement statements such as “Call for Price” or “Call for Quote.”

Free Offers Associated with Xtreme Product

Free shipping and/or handling, 0% sales tax, or free financing promotions do not violate the MAP.

All Xtreme Products Price Matching Policies

Price matching policies are acceptable. Price matching cannot be used as a valid reason for violations of Xtreme’s MAP Policy. Advertised price must always be at MAP or higher.

Failure to Comply with the MAP Policy
At the sole discretion of Xtreme, failure to comply with MAP, intentional and/or repeated failure to abide, may result in the immediate loss of Authorized Reseller status and your ability to purchase all Xtreme products both direct as well as through distribution.

Xtreme will utilize the following steps to resolve MAP violations:

1. Any and all dealers selling Xtreme products having received or purchased from our MAP pricelists, purchased directly from Xtreme or from authorized distributors are classified as Resellers.
2. Distributors of Xtreme are required to provide Xtreme MAP guideline pricing to any dealer selling Xtreme products. Unauthorized dealers should not be sold to or provided a feed from any distributor whatsoever.
3. Violations from Resellers will need to be corrected within 24 hours of notification.
   1. First Violation: Reseller’s account will be put on hold temporarily and an email warning will be provided. MAP violations must be corrected within 24 hours. Upon correction, violation will then be cleared.
   2. Second Violation: Authorized Reseller’s account will be put on hold for 30 days. Upon correction and following 30 days of compliance, violation will then be cleared.
   3. Third Violation: Authorized Reseller’s account will be put on hold for 180 days. After this duration, Xtreme will review and determine if account is to be reinstated.
   4. Fourth Violation: Should Xtreme decide to reinstate a Reseller who has previously demonstrated a third violation, yet violates a fourth time, the account will be unauthorized indefinitely.

***When Xtreme issues a NEW MAP price list, pricing must be updated immediately upon receipt. ***

MAP Policy Confirmation Agreement

Xtreme places great value on the efforts of all resellers to represent our products and support their customers. Our MAP policy is intended to encourage competition for the sale of Xtreme products in a manner that is consistent with the long-term interests of our customers. We are sure that you share our commitment to customer satisfaction.